The Brand Champion Bootcamp
Hello Go1, and thank you for taking a look. This page holds a sample lesson from the programme, with a little context on what surrounds it, to support our content partnership application. It isn't a sales page; it's simply a viewing room.
Built for the person who represents the organisation
Most communication training is organised around a format: the presentation, the interview, the pitch. The Brand Champion Bootcamp is organised around the person. It equips subject matter experts, managers, senior leaders and founders to speak for their organisation with clarity, confidence and credibility, whatever the platform: media interviews, panels, podcasts, presentations, video calls and everyday visibility. It grows out of nearly thirty years of face-to-face spokesperson training and from what several hundred participants have told us, in their own words, they struggle with most.
A clear path, one tool at a time
Each module teaches one named, memorable tool and gives the learner a way to practice it on their own material. Tutorial video runtimes are shown; each module's full designed learning time, including workbook and AI coaching, is around two hours.
Authentically You
C.R.E.D.I.B.L.E: the eight responsibilities of a Brand Champion. 21 min video.
It's All About Them
R.E.L.E.V.A.N.T: reading and serving the audience in front of you. 16 min video.
Soundbites & Storytelling
The Brand Champion Message, F.A.C.T and stories that stick. 24 min video.
Handling Questions Like a Pro
Red Light / Green Light and the Stepping Stone Technique. 34 min video.
Preparation Is Key
Packing a Mental Suitcase so nothing is left to chance. 27 min video.
Making Sure That You're Remembered
The Three Golden Moments and Neutralise to Maximise. 27 min video.
Be Seen, Be Heard, Be Understood
Voice, body language, camera and virtual presence. 38 min video.
Staying Calm and Confident in a Crisis
The Five Golden Rules for Crisis Communications. 31 min video.
Let's Bring It All Together
Be, Prepare, Deliver, Stay in Control: the whole toolkit in one place. 5 min video.
Why it belongs in a corporate library
Certified hours learners can log
Around 15 CPD hours certified by The CPD Certification Service, with a certificate on completion, so the learning counts towards professional development records.
The workshop, for everyone who speaks
Face-to-face spokesperson training reaches a handful of people a year. The Bootcamp gives the same method to every subject matter expert, manager and leader who represents the organisation.
Self-paced, in short lessons
Forty-seven lessons of five to fifteen minutes, grouped into nine modules, so a learner can prepare for a specific panel or interview this week or work through the whole programme over a quarter.
Practice that continues after the video
Every module ends with two guided AI coaching conversations that apply the tool to the learner's real role, plus a workbook and a one-page summary to keep. Customised versions are available for individual customers.
Learn it, work it, apply it
Tutorial video
Short, practitioner-led lessons with English subtitles, presented by Rebecca Jabbar.
Workbook
Reflective exercises that turn the tool into the learner's own words and examples.
AI coaching
Two guided coaching conversations per module, so practice continues between lessons and applies to the learner's real role.
Modules in Minutes
A one-page summary to keep, so the tool is to hand on the day it's needed.
Anyone who has to be believed
Rebecca Jabbar is a media and spokesperson trainer based close to London. Her client experience includes spokespeople at Panasonic, Canon, Salesforce, Snowflake, Sophos and BT, and the Bootcamp brings the method from those workshops to everyone in an organisation who speaks for it, not only the few who get a day in the room. A companion book, The Brand Champion Handbook, publishes in late 2026.
- ✦ All 47 lessons available as MP4 with embedded English subtitles, plus a full written transcript of every video.
- ✦ Workbooks, Modules in Minutes summaries and AI coaching guides as PDF.
- ✦ Customised versions for individual customers, such as a branded introduction or industry-specific examples, available on request.
Module 1, Lesson 1, as learners see it
The opening lesson of the programme. It sets out what a Brand Champion is, why being credible matters more than being incredible, and introduces C.R.E.D.I.B.L.E, the eight responsibilities every spokesperson carries. The Module 1 workbook is linked beneath.
