Brand Champion Bootcamp is the on-demand media and presentation skills programme that turns capable professionals into confident spokespeople
Built on training trusted by leaders at Panasonic, Canon, Twilio, Salesforce and Google Cloud • CPD Certified • Training rated five stars by senior leaders in hundreds of workshops worldwide
Nine spokesperson skills modules built from 28+ years of coaching senior leaders at the world's biggest brands.
What you'll walk away with
You won't just watch lessons. You'll build your own communication toolkit as you go:
A Topic you can authentically own, and the confidence to put a stake in the ground
Your Brand Champion Message: a punchy, personal introduction and summary you can deliver in your sleep
A Repeatable Method for handling tough questions, so nothing derails you
A packed Mental Suitcase of stories, numbers and proof points, ready before any engagement
Prep Routines for interviews, panels, podcasts and presentations that make every stage feel familiar
Crisis-Ready instincts: five golden rules and statement templates you hope you never need
Every module is supported by Guided AI Coaching Conversations, giving you a personal communication coach that helps you apply every framework, practise in realistic situations and build a communication toolkit that's uniquely yours.
Guided AI Coaching Built into Every Module
Every module is supported by two Guided AI Coaching Conversations, giving you 18 structured coaching sessions across the programme.
Unlike generic AI prompts, these conversations build progressively as you move through the Brand Champion Bootcamp. Each one builds on the last, helping you apply every framework to your own role, organisation and communication challenges instead of starting from scratch every time.
You'll use AI to challenge your thinking, practise in realistic situations and build a personalised communication toolkit that includes your stories, soundbites, Brand Champion Message, Mental Suitcase and much more. Every conversation ends with a coaching summary, making it easy to revisit your thinking and continue building throughout the programme.
Learn. Apply. Coach. Refine. Revisit.
The Brand Champion Bootcamp is designed to fit around real life, combining expert teaching, practical application, personalised AI coaching and one-to-one support. Here’s how the learning journey works.
Learn
Watch short, practical video lessons that introduce each framework and show you how to use it.
Apply
Capture your own thinking in the interactive workbooks, turning every framework into your own words, ideas and examples.
Coach
Continue the thinking with Guided AI Coaching Conversations that help you apply each framework to your role, organisation and audiences.
Refine
Bring your real communication challenge to a personal 30-minute coaching session with Rebecca, where you can strengthen your thinking and agree practical next steps.
Revisit
Short on time or need a refresher? Module in Minutes captures the key ideas from every module in one practical guide you can return to whenever it matters.
Nine Modules. One Communication Toolkit
Each module is short, practical and builds on the last. Watch the lessons, make it yours in the workbook, then continue the thinking with your AI coach.
Module One: Authentically You.
Own a topic you genuinely care about - Discover the CREDIBLE framework and put a stake in the ground for the topic you want to be known for. Passion first; deep expertise comes later.
Module Two: It's all about Them.
Know exactly who you're speaking to - Map your stakeholders, choose your priority audience and get inside their world, because what you say matters less than how relevant you make it.
Module Three: Soundbites & Storytelling.
Become quotable and memorable - Where your topic meets their world. Craft the soundbites that get you quoted and the stories that get you remembered.
Module Four: Handling Questions like a Pro.
Never fear a tough question again - Learn the Stepping Stone Technique: acknowledge, bridge, communicate. Eight percent, two percent, ninety percent. Every question becomes an opportunity.
Module Five: Preparation is Key
Prepare like a pro, every time - Frameworks you can use time and time again. Build your Brand Champion Message and pack your Mental Suitcase with the stories, numbers and proof points you'll lean on forever.
Module Six: Making Sure that You're Remembered
Be remembered for the right things - The 55/38/7 rule: neutralise the distractions in how you look and sound, and maximise the message.
Module Seven: Be Seen. Be Heard. Be Understood
Shine on any stage - Understand what's expected of you and be ready to deliver: Media interviews, Panels, Podcasts, Presentations. One Brand Champion Hat, four preparation playbooks.
Module Eight: Staying Calm and Confident in a Crisis.
Stay calm when it counts most - Five golden rules, ready-to-adapt statement templates, and the empathy-fact-empathy rhythm that steadies any storm.
Module Nine: Let's Bring it All Together
Walk into any engagement prepared - Ten reminders that become your pre-engagement ritual, putting the whole Bootcamp to work in minutes.
About your Trainer
Hi! I'm Rebecca,
For more than 28 years I've trained senior leaders at some of the world's most recognised brands, including Panasonic, Canon, Twilio and Salesforce, to communicate with clarity and conviction when it counts.
I'm passionate that anyone representing a business should feel authentic, credible and engaging as a spokesperson, without needing a corporate training budget to get there. The Brand Champion Bootcamp brings together every insight from those years of coaching, distilled into one accessible programme, and backed by a personal coaching session with me so you're never doing this alone.
The professionals who do best aren't the naturally confident ones. They're the ones with frameworks they trust. Let me hand you mine.
Everything inside the programme
Nine on-demand modules. Around four hours of focused learning through bite-sized video tutorials, designed to fit around a real diary.
Nine interactive workbooks. Every framework becomes your own words, your own topics, your own stories
Module in Minutes. A one-page quick reference guide for every module. Limited on time? Get the essentials now, do the work when you can
Continue the Thinking with AI. These aren't AI prompts. They're Guided AI Coaching Conversations, showing you how to use your own AI as a personal communication coach while applying every framework to your role, organisation and audiences. We've never seen AI integrated into media and presentation skills training quite like this.
A personal 30-minute coaching session with Rebecca. Bring your real challenge and leave with a plan
CPD certified. Log the whole programme as professional development hours
Lifetime access. Revisit any technique the night before the moments that matter
Not Ready to Dive in?
See the Training in Action
If you'd like a preview of the practical frameworks and techniques covered throughout Brand Champion Bootcamp, you're welcome to join my free monthly webinar.
'Create Your Magnetic Message' provides a practical introduction to the way I help professionals communicate with greater clarity, confidence and impact, making it a great place to start if you'd like to experience the training before enrolling.
Learn more about the MasterclassFree Spokesperson tips to your inbox
Every interview, presentation and media opportunity contains a small number of moments that shape what people remember.
Complete the form below to access free communications skills and learn all about the 'Three Golden Moments', along with some practical advice to help you engage your audience, communicate with confidence and make your message stick.