The Brand Champion Handbook
The modern spokesperson's handbook: find your authentic voice and communicate with clarity, confidence and credibility on every platform and in the age of AI.
Become a founding reader See what's insideFor anyone who has to be believed
If part of your role means representing your organisation, to customers, colleagues, stakeholders, the media or a room full of people, this book is for you.
Your 8 tools
Eight practical, memorable tools you can reach for before any moment that matters, drawn from nearly thirty years of preparing spokespeople. Each one closes with a short piece of AI coaching, so you can shape your own message rather than borrow someone else's.
CREDIBLE
Build instant trust, because people decide whether they believe you before they weigh a word you say.
RELEVANT
Speak to the room in front of you, so every audience feels you are talking to them.
The Stepping Stone Technique
Stay in control of any question, and bridge calmly back to the message that matters.
The Brand Champion Message
Shape one clear, human message that people actually remember and repeat.
The Three Golden Moments
Land your opening, your story and your final words, the three points where people truly listen.
Neutralise to Maximise
Calm the way you look and sound, so the words you have chosen can do their work.
FACT
Walk into a media interview knowing exactly how to be interesting, useful and safe.
The Five Golden Rules of Crisis Comms
Stay calm, clear and credible when the stakes are at their very highest.
This book teaches you to use AI as a thinking partner that sharpens your own message and helps you find your own voice, never as a ghostwriter that speaks for you. Every tool comes with a piece of AI coaching you can use straight away, the same approach I teach inside the Brand Champion Bootcamp.
Nearly thirty years, in one handbook
Hello, I'm Rebecca. I've spent almost thirty years helping senior leaders and subject-matter experts become authentic, confident and engaging brand champions. My client experience includes teams at Panasonic, Canon, Salesforce, BT and many more, and this book gathers the tools I reach for again and again, so you can use them for yourself.
Be among the first, at the founding price
The book is on its way. Join the launch list and you will be the first to know the moment it's live, so you can pick it up at the founding launch price before it rises to its full RRP. You are also warmly invited to the launch party.
eBook
Paperback
- ✦ First to know the instant the book is live, so you can grab the founding price before it goes up to the full RRP.
- ✦ An invitation to the live 30-minute launch party: a first look at the book, a taste of a couple of the tools, and a warm Q&A.
- ✦ No payment now, and no obligation. Just tell me which format you'd love, and I'll be in touch.
Become a founding reader
Pop your details in just below, choose the format you'd most love, and I'll let you know the moment the book is ready, with your founding price and your launch party invitation.
