Strengthen your offer, add a new income stream, or completely change career...
If you've been considering delivering high-value media training for a while, then this course is for you
- Five days' of comprehensive training
- Proven theory and frameworks
- Delivered by a highly-successful Brand Champion Trainer
I have worked with hundreds of very happy senior executives around the world and I am ready to share everything I know with you.
Are you ready?
INTRODUCING...
A comprehensive course to teach you EVERYTHING you need to know about delivering Media Training
By the end of the five weeks you will be full of confidence AND market-ready
The course content is divided across one day each week to allow for deep dives into every aspect of being a media trainer. From preparation to delivering workshops, and marketing & pricing.... I will not leave a stone unturned.
Course Outline:
WEEK ONE:
Spokespeople as Brand Champions
- The role of the Brand Champion
- Different types of spokespeople
- Messaging – creation, verbally delivery and critiquing
- Authenticity and Storytelling
- Various platforms and their expectations
- Stakeholder mapping
WEEK TWO:
Training Workshops - Content
- The theory, structure and expectations of your workshops
- Practical frameworks and processes for participants
- Media training as part of crisis communications
- Value-add considerations (and upselling opportunities)
WEEK THREE:
Build your Workshop Presentation
- Authenticity, assertiveness and authority as a Trainer
- The non-verbal impact of presentations inc. Memory cues
- Presentation delivery and encouraging engagement
- Creating your Workshop Presentation (practical)
WEEK FOUR:
Leading Interview Practice and Critiquing
- How to prepare effectively for role play exercises
- Different types of interviews
- Active listening as the journalist AND trainer
- Providing constructive feedback
- Handling tricky customers
- Role play practice (practical)
WEEK FIVE:
Pricing, Marketing & Launching your Offer
- Identifying your niche
- Creating your bio
- Value pricing, rate cards and brochures (how to price and what should be included)
- Marketing opportunities, requirements and considerations
- Purchaser stakeholder mapping and pitch creation
- Next step planning – booking your first training workshop
BONUSES:
BONUS #1
Critique of your Workshop Presentation
Within one month of the training taking place, you will have the opportunity to virtually deliver your workshop presentation for feedback in a 121 one-hour workshop with me.
BONUS #2
Post course asynchronous coaching for 30 days
The support doesn’t end at the end of the week. For 30 days after the last day of the course, you will be able to access asynchronous coaching to ask any questions that arise as you perfect your offer and start to reach out to clients.
BONUS #3
Additional free one-hour webinar
During the week, you and your fellow cohorts will be able to identify areas that you would like to explore further. Once a topic has been prioritised, I will lead a subsequent one-hour webinar on your chosen topic to ensure that you get maximum value out of this course – and that all of your objectives are met.
GROUP COACHING
This course is for a maximum of ten people. We need you to have time to get everything you need from the course, but also have the opportunity to learn and support others.
There really isn't such a thing as competition in the media training world. I will work with you to identify your niche, broaden your network and consider your personal marketing approach.
It will take place in central London for one day each week for five weeks.
Hi, I'm Rebecca.
Why should you work with me?
I am a hands-on mother of young twins yet the main bread-winner of our household. I am able to do this by working part-time because of my career as a Brand Champion trainer.
I will be sharing everything I know with you so that you can achieve the same, if not more.
I have worked incredibly hard to build a highly-respected set of services in the media training and presentation skills training arena - I've put in the hard work so you don't have to.
You will also be learning from someone who absolutely LOVES helping senior executives of all backgrounds and with different challenges step into the limelight with confidence; knowing they are the best Brand Champion they can be.
I have more than 26 years' experience of guiding senior executives on how to be authentically themselves whilst delivering the corporate message.
I've formally worn my 'The Media Trainer' hat for ten years, I'm the Founder of the eLearning programme, The Brand Champion Bootcamp, and I deliver courses via the Maven Platform and the international training company, GLOMACS.
And I have NEVER had an unhappy customer.
What do my Training Participants say?
I'm incredibly proud that the training I deliver has consistently received 5/5 across the board by all senior executives that I have trained around the world. Here's what some of them have said:
"Powerful, straight-forward to understand concepts, followed by strong practice, with very effective feedback.. pleasure, fun, satisfaction."
Country Managing Director
"Rebecca's energy, knowledge and attitude was so involving, motivating and engaging. I did enjoy joining the training and learned a lot"
Country Director
"Very energising and inspiring. Helpful advice and feedback. Useful practical sessions. I learned a lot! Fantastic trainer!"
Chairman
HOW WILL THIS COURSE INCREASE YOUR INCOME?
Firstly, I will be arming you with everything you need to get out to your network, and beyond, with a new or updated service.
A service that is high-value and you will charge it as such.
There is also ALWAYS a high demand for media training.
There are multiple executives that require support to represent their business effectively in the UK alone:
- 5.3 million micro businesses
- 246,170 SME businesses
- 250+ businesses with turnovers of over £2.1mn each
All of these businesses know they need to be speaking at events, on podcasts, to traditional media...
Either they are trying to find people themselves, or they are asking the 25,000 PR agencies in the UK for recommendations.
You need only access 0.1% of this market to make your own mark.
Doors will open Summer 2025
I'm busy behind the scenes making this course incredible - and also getting it CPD certified. I'll be sharing more information as the weeks progress.