Train the Trainer: Build your own Successful Media Training Business
Strengthen your offer. Add a new income stream.
Or completely change career.
If you've been thinking about delivering high-value media training, this course is for you.
- Comprehensive training
- Proven theory and frameworks
- Delivered by a highly-successful Brand Champion Trainer
I have worked with hundreds of very happy senior executives around the world and I am ready to share everything I know with you.
Are you ready?
INTRODUCING...
Train the Trainer
A comprehensive course to teach you everything you need to know about delivering media training that inspires confidence and creates results.
By the end of the five week programme, you will be full of confidence and market-ready
Each week focuses on a different aspect of becoming a trainer - from preparing participants and running workshops, to price, positioning and selling your services. No theory left unfinished, no question left unanswered.
What you'll Learn
Across five intensive days, you'll cover:
- The role of the Brand Champion and what makes powerful spokespeople
- How to guide different participant and spokesperson types
- Messaging, storytelling and authenticity in communication
- Workshop design and facilitation skills
- Media training as part of crisis communications
- Pricing, Marketing and Building your offer
You'll also receive ready-to-run exercises and frameworks you can use in your own sessions, including:
'Messaging in Practice: From Written to Spoken Word' and 'Finding the Story Behind the Message.'
Course Outline:
WEEK ONE:
Spokespeople as Brand Champions
- The role of the Brand Champion
- Different types of spokespeople
- Messaging – creation, verbal delivery and critiquing
- Authenticity and Storytelling
- Stakeholder mapping
- Various platforms and their expectations
WEEK TWO:
Training Workshops - Content
- The theory, structure and expectations of your workshops
- Practical frameworks and processes for participants
- Media training as part of crisis communications
- Value-add considerations (and upselling opportunities)
WEEK THREE:
Build your Workshop Presentation
- Authenticity, assertiveness and authority as a Trainer
- The non-verbal impact of presentations inc. Memory cues
- Presentation delivery and encouraging engagement
- Creating your Workshop Presentation (practical)
WEEK FOUR:
Leading Interview Practice and Critiquing
- How to prepare effectively for role play exercises
- Different types of interviews
- Active listening as the journalist AND trainer
- Providing constructive feedback
- Handling tricky customers
- Role play practice (practical)
WEEK FIVE:
Pricing, Marketing & Launching your Offer
- Identifying your niche
- Creating your bio
- Value pricing, rate cards and brochures (how to price and what should be included)
- Marketing opportunities, requirements and considerations
- Purchaser stakeholder mapping and pitch creation
- Next step planning – booking your first training workshop
BONUSES:
BONUS #1
Critique of your Workshop Presentation
BONUS #2
Post course asynchronous coaching for 30 days
BONUS #3
Additional free one-hour webinar
During the week, you will be able to identify one key area to explore further.
GROUP COACHING
This is a small-group course, limited to a maximum of ten people.
You'll have the space to get personalised feedback, while learning and supporting others in a collaborative environment.
There really isn't such a thing as competition in the media training world. I'll help you identify your niche, broaden your network, and build a personal marketing approach that fits your goals.
Training takes place in Central London, one day each week for five weeks.
Hi, I'm Rebecca.
Why should you work with me?
I’m a hands-on mother of young twins and the main breadwinner of our household. I’m able to do this while working part-time thanks to my career as a Brand Champion trainer.
Over the past twenty-seven years, I’ve helped senior executives around the world find their authentic voice and communicate with confidence, clarity, and credibility.
I’ve worn my ‘The Media Trainer’ hat for over ten years, founded the eLearning programme The Brand Champion Bootcamp, and deliver courses through Maven and the international training company GLOMACS.
I’ve worked incredibly hard to build a respected set of services in the media and presentation skills training. I’ve put in the hard work so you don’t have to.
Through Train the Trainer, I’ll share everything I know so that you can achieve the same, if not more.
You’ll learn from someone who genuinely loves helping senior executives of all backgrounds step into the limelight with confidence, knowing they are the best Brand Champion they can be.
And I have never had an unhappy customer.
What do my Workshop Participants say?
I'm incredibly proud that the training I deliver has consistently received 5/5 across the board by all senior executives that I have trained around the world. Here's what some of them have said:
"Powerful, straight-forward to understand concepts, followed by strong practice, with very effective feedback.. pleasure, fun, satisfaction."
Country Managing Director
"Rebecca's energy, knowledge and attitude was so involving, motivating and engaging. I did enjoy joining the training and learned a lot"
Country Director
"Very energising and inspiring. Helpful advice and feedback. Useful practical sessions. I learned a lot! Fantastic trainer!"
Chairman
HOW WILL THIS COURSE INCREASE YOUR INCOME?
Firstly, you'll leave with everything you need to launch or expand a new service. A high-value service that you can confidently charge for.
There is always strong demand for media and communication training.
In the UK alone there are:
- 5.3 million micro businesses
- 246,170 SME businesses
- More than 250 large organisations with turnovers above £2 million
All of them need spokespeople who can represent their business effectively; at events, in interviews, on podcasts and online.
Either they are looking for help themselves or asking one of the 25,000 PR agencies in the UK for recommendations.
You only need to reach a fraction of that market to make your mark.
What you Get
This course gives you everything you need to deliver professional, high-value media and communication training with confidence.
Each week combines expert-led learning, hands-on exercises and ready-to-use tools you can take straight into your own workshops.
By the end of the programme, you will have:
• A complete trainer toolkit: proven exercises, templates and frameworks to use with your own participants.
• Participant workbooks: ready-made, editable materials that bring your training to life.
• Trainer notes and feedback templates: clear guidance on how to assess and support different participant types.
• Presentation and interview frameworks: structured methods for helping others prepare for panels, podcasts and interviews.
• Marketing and pricing guidance: practical advice for positioning your new offer and creating a professional rate card.
• Personalised coaching: direct feedback and support to refine your delivery style and trainer presence.
• A professional network: connect with other communication experts and trainers to share insights and opportunities.
Each resource is designed to save you time, strengthen your delivery and make your training business market-ready.
Doors will open January 2026
I'm busy behind the scenes making this course incredible - and also getting it CPD certified. I'll be sharing more information as the weeks progress.