Join the waitlist for The Media Trainer Method

Join the waitlist for The Media Trainer Method

Joining the waitlist also means you’ll receive early access to course dates, updates, and a few useful insights to help you prepare for your next step as a media trainer.

Please look out for emails from Brand Champion Bootcamp and add to your Safe List.

Join The Media Trainer Method Waitlist

You will be kept updated, but you won't be spammed.

Course Outline:

WEEK ONE:

Spokespeople as Brand Champions

  • The role of the Brand Champion
  • Different types of spokespeople 
  • Messaging – creation, verbal delivery and critiquing
  • Authenticity and Storytelling
  • Stakeholder mapping
  • Various platforms and their expectations

WEEK TWO:

Training Workshops - Content

  • The theory, structure and expectations of your workshops
  • Practical frameworks and processes for participants
  • Media training as part of crisis communications
  • Value-add considerations (and upselling opportunities)

WEEK THREE:

Build your Workshop Presentation 

  • Authenticity, assertiveness and authority as a Trainer
  • The non-verbal impact of presentations inc. Memory cues
  • Presentation delivery and encouraging engagement
  • Creating your Workshop Presentation (practical)

WEEK FOUR:

Leading Interview Practice and Critiquing 

  • How to prepare effectively for role play exercises
  • Different types of interviews
  • Active listening as the journalist AND trainer
  • Providing constructive feedback
  • Handling tricky customers
  • Role play practice (practical)

WEEK FIVE:

Pricing, Marketing & Launching your Offer

  • Identifying your niche
  • Creating your bio
  • Value pricing, rate cards and brochures (how to price and what should be included)
  • Marketing opportunities, requirements and considerations
  • Purchaser stakeholder mapping and pitch creation
  • Next step planning – booking your first training workshop

BONUSES:

BONUS #1

Critique of your Workshop Presentation

BONUS #2

Post course asynchronous coaching for 30 days

BONUS #3

Additional free one-hour webinar

You will be able to identify one key area to explore further with your group.